Experience more with a career at COUNTRY Financial!

We’re excited you’re interested in a career at COUNTRY as we strive toward our vision - to enrich lives in the communities we serve. Our footprint spans coast to coast. But more important than where we operate, is the people who do the work. Apply today to help our organization grow and make a difference for our clients.

About the role

Develops and executes brand and content strategies that shape how the company shows up in the market. Ensures consistent brand messaging across all channels by aligning brand strategy, content planning, and cross-functional collaboration.

How does this role make an impact?

• Develop and implement brand strategies, guidelines, and campaigns that support enterprise-wide marketing and go-to-market efforts.
• Drives brand engagement through strategic activations that build brand affinity among employees and partners, ensuring consistent brand expression across every touchpoint in the client journey.
• Plans and executes content strategy, maintaining a content calendar and defining themes, tone, and messaging based on audience insights and brand positioning.
• Supports cross-channel content development (e.g., email, social, paid media, PR, events, web) ensuring brand-alignment, quality, consistency and compliance.
• Manage content production workflows, including briefs, timelines, and vendor coordination to ensure efficient and timely delivery of content assets.
• Optimizes content performance, applying channel best practices, conducting testing and analysis, and collaborating with analytics and channel teams to refine strategies.
• Governs brand usage from a corporate and agency perspective, including branded merchandise, signage, facility conditioning, and trademark management, ensuring alignment with brand standards.

Do you have what we're looking for?

• Typically requires 7+ years of relevant experience or a combination of related experience, education and training.
• Proven ability to develop and execute brand campaigns and content strategies across channels.
• Strong understanding of audience insights, brand positioning, and messaging.
• Experience managing content calendars, production workflows, and vendor coordination.
• Skilled in cross-channel content creation (email, social, web, PR, events) with focus on consistency and compliance.
• Familiarity with SEO, analytics tools, and performance optimization techniques.
• Experience overseeing brand usage, including merchandise, signage, and trademark governance.
• Excellent communication and project management skills.

Base Pay Range:

$76,000-$104,500

The base pay range represents the typical range of potential salary offers for candidates hired. Factors used to determine your actual salary include your specific skills, qualifications and experience.

Incentive Pay:

In addition to base salary, this position is eligible for a Short-Term Incentive plan.

Why work with us?

Our employees and representatives serve nearly one million households with our diverse range of personal and business insurance products as well as retirement and investment services. We build relationships and work together to create a stronger, more secure future for our clients and our communities. We’re a big company, yet small enough you can make an impact and won’t get lost in the shuffle. You’ll have the opportunity to learn and grow throughout your career, either within this role or by exploring other areas of our business.

You’ll be able to take advantage of our benefits package, which includes insurance benefits (medical, dental, vision, disability, and life), 401(k) with company match.

COUNTRY Financial is committed to providing equal opportunity in all areas of employment, and in providing employees with a work environment free of discrimination and harassment. Employment decisions are made without regard to race, color, religion, age, gender, sexual orientation, veteran status, national origin, disability, or any other status protected by applicable laws or regulations.

Come join our team at COUNTRY today!