Experience more with a career at COUNTRY Financial!

We’re excited you’re interested in a career at COUNTRY as we strive toward our vision - to enrich lives in the communities we serve. Our footprint spans coast to coast. But more important than where we operate, is the people who do the work. Apply today to help our organization grow and make a difference for our clients.

About the role

Responsible for shaping and strengthening the COUNTRY Financial brand identity, leveraging client insights, digital innovation and data-driven storytelling. Develops and executes integrated brand strategies that drive awareness, engagement and growth across all channels and client touchpoints. Partners with cross-functional teams to ensure brand relevance, optimize performance, and align brand initiatives with business goals. Selects, develops, and evaluates personnel to ensure the efficient operation of the function.

How does this role make an impact?

• Owns and evolves the COUNTRY Financial brand strategy to drive long-term growth, ensuring alignment with corporate goals and market relevance.
• Creates compelling campaigns, educational tools and content that elevate the brand narrative through authentic stories from clients, employees, and financial representatives.
• Shapes brand communications by translating insurance and financial services language into credible, relatable messaging tailored to diverse audiences.
• Guides brand behavior across digital and traditional channels, ensuring consistent messaging and impactful client experience at every touchpoint.
• Uses performance insights, customer feedback, and innovative digital tools to continuously improve brand effectiveness and engagement, while maintaining industry leadership.
• Partners cross-functionally with Compliance, Legal, Sales, and Product Line teams to ensure brand initiatives are compliant, strategically aligned, and executed with success.
• Manages the implementation and maintenance of disaster recovery plans and activities in assigned areas. Maintains current contact information for all employees in applicable areas and communicates with non-recovery employees during a disaster.

Do you have what we're looking for?

• Typically requires 8+ years of relevant experience or a combination of related experience, education and training, including management experience.
• 5+ years in insurance/financial services marketing.
• Demonstrated ability to translate data into actionable insights, effectively using digital tools and technologies to improve outcomes.
• Strong understanding of audience insights, brand positioning, and messaging.
• Strong understanding of emerging digital trends and their relevance in a modern, insight-led workplace.
• Strong strategic and analytical acumen, with creative storytelling instincts.
• Proven ability to develop and execute brand campaigns and content strategies across channels

Base Pay Range:

$109,600-$150,700

The base pay range represents the typical range of potential salary offers for candidates hired. Factors used to determine your actual salary include your specific skills, qualifications and experience.

Incentive Pay:

In addition to base salary, this position is eligible for a Short-Term Incentive plan.

Why work with us?

Our employees and representatives serve nearly one million households with our diverse range of personal and business insurance products as well as retirement and investment services. We build relationships and work together to create a stronger, more secure future for our clients and our communities. We’re a big company, yet small enough you can make an impact and won’t get lost in the shuffle. You’ll have the opportunity to learn and grow throughout your career, either within this role or by exploring other areas of our business.

You’ll be able to take advantage of our benefits package, which includes insurance benefits (medical, dental, vision, disability, and life), 401(k) with company match.

COUNTRY Financial is committed to providing equal opportunity in all areas of employment, and in providing employees with a work environment free of discrimination and harassment. Employment decisions are made without regard to race, color, religion, age, gender, sexual orientation, veteran status, national origin, disability, or any other status protected by applicable laws or regulations.

Come join our team at COUNTRY today!