Experience more with a career at COUNTRY Financial!

We’re excited you’re interested in a career at COUNTRY as we strive toward our vision - to enrich lives in the communities we serve. Our footprint spans coast to coast. But more important than where we operate, is the people who do the work. Apply today to help our organization grow and make a difference for our clients.

About the role

Support cross-functional initiatives by developing and executing personalized campaigns using Salesforce Marketing Cloud. This role is responsible for building and managing automated journeys, segmenting audiences, and using data to improve how we connect with clients and prospects. The ideal candidate will bring deep expertise in Salesforce Marketing Cloud, strong data management skills, and a results-driven mindset to drive campaign performance and guide continuous improvement.

How does this role make an impact?

• Supports cross-functional marketing efforts by developing and executing multi-channel campaigns and automated client journeys.
• Creates audience segments for targeted outreach using data-driven criteria across various platforms and sources.
• Builds, tests, and deploys personalized communications with attention to content accuracy, brand alignment, and responsive design standards.
• Executes campaigns in alignment with industry best practices and organizational goals.
• Partners with analytics teams to develop reporting that informs strategy and drives continuous improvement.
• Troubleshoots platform-specific issues and resolves technical challenges related to campaign execution.
• Manages work intake, collaboration, and progress tracking through project management systems/tools.

Do you have what we're looking for?

• Knowledge of HTML/CSS, AMPscript, dynamic content, and responsive design to build email marketing campaigns.
• Working experience using SQL for managing data extensions and building targeted audience segments.
• Working proficiency in data management, segmentation, and audience building.
• Experience with SQL including strong analytical and problem-solving skills, with the ability to interpret data to drive campaign optimizations.
• Excellent communication and collaboration skills, with the ability to work with various stakeholders.
• Knowledge of marketing automation principles and best practices.
• Experience with cross-cloud Salesforce data integration frameworks, specifically DataCloud and Financial Services Cloud.
• Knowledge of email & SMS marketing compliance requirements, including CAN-SPAM, CCPA, TCPA.
• Experience working in Agile development teams.
• Typically requires 4+ years of relevant experience or a combination of related experience, education and training.
• Salesforce Marketing Cloud Email Specialist certification preferred.
• Salesforce Marketing Cloud Developer certification preferred.

Base Pay Range:

$62,000-$85,250

The base pay range represents the typical range of potential salary offers for candidates hired. Factors used to determine your actual salary include your specific skills, qualifications and experience.

Incentive Pay:

In addition to base salary, this position is eligible for a Short-Term Incentive plan.

Why work with us?

Our employees and representatives serve nearly one million households with our diverse range of personal and business insurance products as well as retirement and investment services. We build relationships and work together to create a stronger, more secure future for our clients and our communities. We’re a big company, yet small enough you can make an impact and won’t get lost in the shuffle. You’ll have the opportunity to learn and grow throughout your career, either within this role or by exploring other areas of our business.

You’ll be able to take advantage of our benefits package, which includes insurance benefits (medical, dental, vision, disability, and life), 401(k) with company match.

COUNTRY Financial is committed to providing equal opportunity in all areas of employment, and in providing employees with a work environment free of discrimination and harassment. Employment decisions are made without regard to race, color, religion, age, gender, sexual orientation, veteran status, national origin, disability, or any other status protected by applicable laws or regulations.

Come join our team at COUNTRY today!