Experience more with a career at COUNTRY Financial!

We’re excited you’re interested in a career at COUNTRY as we strive toward our vision - to enrich lives in the communities we serve. Our footprint spans coast to coast. But more important than where we operate, is the people who do the work. Apply today to help our organization grow and make a difference for our clients.

About the role

Manages the strategy team that develops and executes strategic integrated go-to-market plans that support growth, cross-sell, and retention initiatives. Oversees partnership with areas across marketing, agency, and business to support marketing and growth objectives for specific market opportunities. Works with executive leadership to define strategic opportunities based on an understanding of multiple business lines. Selects, develops, and evaluates personnel to ensure the efficient operation of the function.

How does this role make an impact?

· Manages strategic marketing team in the creation of options for marketing and business opportunities. Utilizes broad business knowledge and understanding of our clients (buying habits, preferences), current business capabilities and market potential. · Leads and facilitates the work of medium-sized or large project teams as needed to support Strategic Integrated Marketing and target market goals. Maintains overall accountability for timeline & deliverables of the team. · Provides direction and project planning for teams as they perform root cause analysis and strategic opportunity assessment of ambiguous or complex business issues · Performs and approves complex business process modeling and operating model design to support opportunity assessments and to assist with the identification of new business capabilities. · Solicits input from, and collaborates with, subject matter experts, stakeholders, and internal and external resources to ensure that business opportunities are appropriately aligned with business objectives. · Provides direction & approves go-to-market strategies and methods, using a range of channels such as email, social media, paid media. · Ensures accuracy of financial analysis to support the review of potential opportunities; presents strategic business and market planning information to Leadership Council. · Assists in the development and maintenance of Strategic Integrated Marketing methodology standards, including business processes and competitive analysis techniques. · Manages the implementation and maintenance of disaster recovery plans and activities in assigned areas. Maintains current contact information for all employees in applicable areas and communicates with non-recovery employees during a disaster.

Do you have what we're looking for?

• Typically requires 8+ years of relevant experience or a combination of related experience, education and training, including management experience.
• Strategic thinking: Ability to think critically and formulate innovative marketing strategies that align with overall business goals and market dynamics.
• Leadership skills: Strong leadership abilities to effectively manage and inspire a team, fostering collaboration and driving high performance.
• Demonstrated marketing experience.

Base Pay Range:

$135,200-$185,900

The base pay range represents the typical range of potential salary offers for candidates hired. Factors used to determine your actual salary include your specific skills, qualifications and experience.

Incentive Pay:

In addition to base salary, this position is eligible for a Short-Term Incentive plan.

Why work with us?

Our employees and representatives serve nearly one million households with our diverse range of personal and business insurance products as well as retirement and investment services. We build relationships and work together to create a stronger, more secure future for our clients and our communities. We’re a big company, yet small enough you can make an impact and won’t get lost in the shuffle. You’ll have the opportunity to learn and grow throughout your career, either within this role or by exploring other areas of our business.

You’ll be able to take advantage of our benefits package, which includes insurance benefits (medical, dental, vision, disability, and life), 401(k) with company match.

COUNTRY Financial is committed to providing equal opportunity in all areas of employment, and in providing employees with a work environment free of discrimination and harassment. Employment decisions are made without regard to race, color, religion, age, gender, sexual orientation, veteran status, national origin, disability, or any other status protected by applicable laws or regulations.

Come join our team at COUNTRY today!