Marketing Manager, Full Time

Connect Transit is celebrating over 50 years of service as the primary public transit system for the Bloomington-Normal area, providing quality transportation to residents. Our mission is to provide safe, reliable transportation and access to opportunity to strengthen and enrich individual lives, our community, the economy, and the environment. All of our employees are vital in supporting this mission, read on to see how you can be part of it too!

Job Description:

This position is responsible for developing and leading our strategic marketing efforts by planning, designing and executing campaigns and initiatives that enhance Connect Transit’s image, build awareness in the community and increase ridership. The Marketing Manager acts as a representative of the agency with key community groups and develops messages and materials to educate and promote Connect Transit services.

Supervisory Responsibilities:

The Marketing Manager directly supervises two employees:

• Social Media Coordinator
• Travel Support Specialist

Wages:

• $55,000-$65,000 per year dependent on qualifications

What We Offer:

• Medical insurance: Connect Transit will pay 100% of employee premium and 65% of dependent premiums
• Dental, vision, life insurance
• Paid time off
• Paid holidays
• Retirement plans, employer contribution of 5%
• Tuition reimbursement available
• Free bus pass for employees and immediate family members
• A team atmosphere with Trainers, Supervisors, and coworkers who want to see you succeed in your job

Responsibilities and Duties:

• Develops and manages communications programs that encourage ridership, app use, fare products and social media impressions and monitors and analyzes the effectiveness of the programs.
• Prepares, produces and distributes agency communications, including but not limited to, press releases, promotions and advertising, internal and external newsletters/publications.
• Performs public relations duties including receiving and appropriately handling customer comments and complaints on social media and by other methods.
• Coordinates passenger and employee communication with other departments.
• Coordinates media relations as directed by the Managing Director.
• Designs and coordinates printing; manages inventory and distribution of printed maps, schedules, fare media and promotional materials.
• Develops, maintains and manages content on the Connect Transit website and social media.
• Coordinates photo and video shoots and maintains photo and video library.
• Produces written content and photography for publications, and when needed; coordinates outside providers of such content as needed.
• Monitors and ensures that accurate information/materials are up to date on vehicles and at bus stops.
• Assists the Leadership Team with coordinating and executing public meetings, special events transportation, site visits, and employee recognition events.
• Coordinates with local jurisdictions, partner agencies media and advertising outlets, consultants, and community vendors to further Connect Transit’s promotion or education goals.
• Represents Connect Transit at community events.
• Manages requests for sponsorship and donation.
• Coordinates and analyzes results of passenger satisfaction studies and reports them to the Leadership Team and Board of Trustees to assist in directing budget, operating and communications strategies.
• Builds and manages a customer database to provide up to date communications.
• Works with the Director of Finance and Managing Director to develop and manage the Marketing annual budget.
• Assists with special projects as needed.
• Other related duties as assigned.

Job Requirements:

• Associate degree in marketing, communications, graphics, or a related field.
• 3+ years' experience in roles that include marketing in a service environment.
• You will exceed our expectations if you possess:
  • Previous experience as a Marketing Manager or Outreach Specialist in a public service organization.
  • A Bachelor’s degree in marketing, communications, graphics, or related field.
• Valid Illinois Driver’s License.
• Acceptable driving record. (No serious traffic or license violations within the last five years)
• Ability to:
  • Effectively use social media and other online customer relationship management in business environments.
  • Apply advanced methods and techniques for creating effective marketing and public information materials, including proficiency in Adobe Creative products such as Illustrator, InDesign, and Photoshop, or similar.
  • Proficiently use Microsoft Office Productivity Suite (Office, PowerPoint, and Excel).
  • Identify industry trends and media practices as they apply to developing and carrying out marketing and advertising programs in the public transportation industry.
  • Apply research methods and analysis techniques.
  • Use independent judgment in routine and non-routine situations.
  • Manage multiple priorities with excellent attention to detail simultaneously.
  • Maintain flexibility in response to changing deadlines and priorities with professionalism.
  • Work independently under general direction yet take verbal and written direction.
  • Listen effectively and respond appropriately.
  • Manage a project from design to development, implementation, and close-out.
  • Communicate effectively orally and in writing.
  • Manage time effectively.
  • Prepare and deliver public presentations in group settings and on camera.
  • Interact professionally with various levels of Connect Transit employees, outside agencies, and customers.
  • Create brochures and other written materials, including detailed, professional, and creative written content.
  • Create, implement, and promote marketing ideas and campaigns with results.
  • Travel in the field to support special events and attend meetings.
  • Prepare comprehensive reports and correspondence.
  • Work occasional early mornings, nights or weekends when necessary for events or meetings.
  • Perform job indoors, outdoors, on the road, and in inclement weather conditions.
  • Work cooperatively while learning from others.
• Knowledge of:
  • Principles and practices of effective management and supervision.
  • Principles, practices, concepts, and techniques used in developing and executing marketing, public information, and customer engagement plans, programs, and strategies.

* Connect Transit provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

*EEO/Minorities/Females/Vet/Disability.